Monday, July 12, 2010

You can't microwave your fitness!

In any home now, a microwave is standard. It's part of the necessary appliances. If you send your child to college, you give him/her a microwave for their room, if there's not one in there already. In some cases, it replaces the stove or oven. It's quick. It's easy. It's modern technology, let's make it simple and fast, it's a miracle!

I realize this as my 13-year old son is talking to me while using the microwave, not aware of what he is doing because it is second-nature, fixing his food snack while talking to me. He doesn't even notice the steps he is taking to prepare it, he just does it because he's done it so many times before. It's quick. It's easy. It's a modern technology miracle!

The first microwave was developed in 1946 and cost between $2,000-$3,000. In 1952, the first home model was introduced at a cost of $1,295.00. By 1975, sales of microwave ovens exceeded that of gas ranges, even though there were myths and fears about the safety of them. From 1952 to 1975, marketing and advertising focused on the "convenience" and "necessity" of the microwave oven, making it - yes - a convenience and a necessity. 

And that's the way many of us think about our fitness life. We want it to be quick. We want it to be easy. We want to use the newest modern technology tools to make it simple and fast. We want a miracle!

  • We don't want to wait for results! 
  • We want it to be convenient. 
  • We know it's a necessity.

Why should we wait? 

But there's other things to consider - including:

  • Is the microwave the healthiest way to cook something? 
  • Is the microwave the best way to cook something? 
  • Is the microwave the ONLY way to cook something? 

When you see an advertisement that shouts "Lose 10 lbs. in 2 days. Guaranteed" - do you buy the product? Maybe you do. Maybe you don't. But when you see that advertisement and many others like it over and over and over, you begin to believe that hey, maybe it is true. Maybe it will work. You start listening to marketing and advertising. You start thinking that maybe a pill or shake isn't such a bad option. After all, it's:

  • Quick
  • Easy
  • Modern technology

Except one thing, it may not be.

Now, I'm not saying you should go home and trash your microwave. Don't get me wrong. But in looking at your fitness life or what you want your fitness life to be, sometimes we hold onto set ideas in our head. We are used to getting things fast and easy, like our microwave. But in the world of being healthy and fit, it doesn't happen like that.

There is no modern miracle, no pill that's going to make a difference.

It's going to be YOU. You working to make a difference. You working out your body. You eating good, healthy foods. You saying "no" when you need to. You getting your head into it. You are more than a machine.

And it may not happen quick. 
It may not be easy.

But it will work. I promise you. So will you try it?

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